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Here are eight important reasons why buyers and sellers of real estate should be using a REALTOR®’s services.

  1. Qualifying the Buyer– REALTORS® qualify prospective buyers to determine in advance their financial ability to purchase and schedules appointments prior to showing a home to save sellers time and help them avoid worry about strangers coming through the house unescorted.
  2. Advertising– REALTORS® have access to several forms of advertising including newspapers, homes, magazines, contact with out-of-town buyers and the Multiple Listing Service–a cooperative sales information system which has an average inventory of 4,000 active listings.
  3. Housing Trends– REALTORS® have current market information substantiating comparable selling prices for specific types of homes, allowing sellers to establish realistic prices while obtaining fair market value for their property.
  4. Sale Negotiations– REALTORS® are trained professionals who can answer the many questions posed by potential buyers and should work to alleviate any doubts buyers have about the process.
  5. Financing– REALTORS® should continually gather information on the latest and best methods of obtaining mortgage money and be prepared to assist the buyer to assure a speedy sale.
  6. Continuing Education– REALTORS® are constantly upgrading their professional abilities by keeping informed about market trends, the latest industry innovations, new legislation and civil rights. Members of the National Association of REALTORS® have the right to earn professional designations by completing additional education.
  7. Personal Service– REALTORS® work cooperatively with the affiliate members of their local Board of Realtors to provide information on title and conveyance documents, termite inspections, home warranty programs, etc. REALTORS® also make suggestions to sellers on how to make a home more saleable.
  8. Protection for Buyers & Sellers– REALTORS® subscribe to a strict Code of Ethics and accept the responsibility of promoting the interests of buyers and sellers by protecting them from fraud and misrepresentation.

~Courtesy of the National Association of Realtors~

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